Working in the Dublin 2 area, I sometimes like to take a late lunch and head to the Kilkenny Shop on Nassau Street for a late lunch in quiet surroundings.
The selection of food at that time isn’t the best, but normally their quiche and 3 salads is fairly decent, if a little pricey at €11. But, given the whole package, it’s a once-a-month thing that I like to do.
Not any more. I went there yesterday for the usual only to discover that the very same serving of quiche and 3 salads had gone from €11 to €14, a rise of almost 30%.
That is a completely unbelievable increase in the period of about a month since I was last there. At €11 it was expensive, but tolerable, but now at €14, it’s ridiculous.
Obviously the “ladies who do lunch” who make up the majority of customers in the Kilkenny dining area any time I’ve been there aren’t too happy with it either – there’s a definite sign that the volume of customers yesterday compared to similar times in the last few months is declining.
I realise it’s a difficult thing for businesses to square the circle of having to cover costs versus price increases, but an immediate 30% increase while covering costs is unlikely to keep your customer volume.