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“Value Packs” – not always the best value

I was sent an e-mail recently from someone highlighting how people should be careful in shows when they’re looking at “value pack” deals. The person gave an example showing that you might not always be getting good value with these supposed offers.

I was a Dunnes Stores recently looking at bottles of still mineral water which had a “value pack” offer running, with bright stickers and posters advertising the deal. There were two bottles stuck together in this “value pack”.
Yet, a few feet down the aisle, I could have bought 2 individual bottles of exactly the same water for less than the price of the “value pack”.

Obviously it’s important that consumers keep an eye open, and don’t always believe that things do exactly what they say on the tin/labeling.

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