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You can actually now shop around for electricity, sort of!

I should have added to my original post above about checking out the Airtricity site looking for business deals for electricity.

Airtrictiy are now supplying householders with electricty which I’m sure we’ll be told is bringing competition to the Irish electricity to the Irish market. You can find out more details here.

But hang on, Airtricity have said that they are offering to match the price offered by the ESB.
Is that (price) competition (where competitors cut retail prices to gain business)? Or is it price fixing (an agreement between business competitors to sell the same product or service at the same price)?

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