Too posh for Lidl and Aldi

In the past I’ve written about what I see to be certain Irish peoples attitudes towards shopping in Aldi and Lidl. One of these posts is here.

It seems now that the self-styled provider of “a strong voice to consumers in Ireland”, the NCA, is also too posh for Aldi and Lidl.

Their recent grocery price survey didn’t include a comparison of grocery prices in either of these stores to the prices in Tesco, Dunnes and Superquinn.

I’m told that this apparently because Aldi and Lidl didn’t have exact products for comparison purposes – i.e. no brand names easily recognisable to Irish consumers.

Which makes a load of sense from the NCA (not really) – particularly since accordingly to this article from Paul Cullen in Saturdays Irish Times under the heading “Branded: the dearest country”:

The Republic emerges as by far the dearest place to shop for branded items in a six-country survey carried out this week by The Irish Times.

Why then would the NCA really ignore Aldi and Lidl from their grocery comparisons? I know, for example, that the raspberry jam from Lidl is the nicest I’ve ever tasted, and I don’t know who made it!

It seems that Ms.Fitzgerald is completely ignoring Aldi and Lidl according to the article here where she’s implying that we need more international competition in our grocery sector when she says “This points to the fact that the Irish market is too concentrated”.

Of course it is when you’re ignoring 25% of the main players in the Irish grocery market.

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