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Own brand Tesco apparently cheaper than our Lidl/Aldi comparison

This is part of a letter to todays Irish Independent from John Kenny in Dublin – the web page is here.

Regrettably, the article ‘Naked greed and passive consumers’ (Business, August 19) overlooked comparing like with like in a survey of grocery products. Had the report included the prices of own label products at Tesco, a saving of up to €60 would have been achieved over the cost of the basket of branded goods used by the National Consumer Agency. This is a notable saving and compares more than favourably with the €30 savings at the German discount stores.

I think this was partly touched upon by Conor Pope in his PriceWatch article where he compared branded Corn Flakes with Tesco own brand corn flakes.

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