Average hotel occupancy throughout Ireland last year was 64 per cent – on an average night one-third of hotel rooms were empty. Only the Dublin (72 per cent) and southwest (66 per cent) regions had average occupancy rates above the national average (see table below).
The article also went on:
DESPITE FLOURISHING domestic tourism, almost half the hotel rooms in the east coast and midlands region remained unoccupied in 2007.New figures from the Irish Hotels Federation reveal that hotels in this area had an average occupancy rate of just 54 per cent last year. The region covers counties Louth, Meath, Westmeath, Longford, north Offaly, Laois, Kildare and Wicklow.
I suppose, with the benefit of the tax breaks that these hotel rooms would have received from the Government to be built in the first place, there’s an artificially high break-even point at which it doesn’t become worthwhile for these hotels to fill their rooms at all. Presumably otherwise these hotel proprietors would be trying harder to get our business.