Has anyone seen the website 43things.com? It’s a primarily American based website that encourages people to log in, create, share and I suppose ultimately achieve their goals. I was tidying up some consumer related internet bookmark links recently when I came across this link.
One one page of search results alone (out of 5), 172 people wanted to be more conscious consumers, while only 2 people wanted to be more conscientious consumers.
What kind of consumer do you want to be?