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TicketText – A response from the company

Some time ago, I wrote about TicketText – the possible new competition for Ticketmaster.

My view was that while the TicketText concept is great, and something I’ll be looking forward to be using, it was hard to make any direct comparison on how much competition it was providing to Ticketmaster.

This was an e-mail I received from Mark McLaughlin, CEO of the company (published with his permission).

Thanks for the article on your blog yesterday.

You’re correct that it’s hard to compare like for like as it’s still early days for us in the Irish market. 2 events in Ireland where there is a better comparison would be our first Irish gig a few weeks ago (IamX @ The Village) and Sharon Jones and the Dap Kings this Thursday at the Button Factory. I’ve summarised the costs below.

We’ll hopefully be adding to the number of Irish events we’re selling but a lot of venues and other clients have existing ticketing relationships. It took a while to get clients on board in the UK but now that we have some good quality tickets for sale, other potential clients are now more open to proposals and I would imagine it will be something similar in Ireland. There are more comparisons on booking fees for the shows we’re selling at the Hammersmith Apollo and other venues in the UK.

We will always aim to have the lowest total fees to the value of the ticket. In some cases it’s not possible as the credit card fees that we get charged are always at a higher level for a start up but they will hopefully come down over time.

It’s early days in the development of Ticket Text and the model is very different to existing competitors and new ones which will enter the market

Please let me know if you need any further information.

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