My post last Friday, Buying Irish requires a bit of work, generated a few comments on the merits or otherwise of focusing our purchasing considerations on only buying from Irish retailers and service providers.
I had wondered if it it could be possible for Irish consumers to support the country in its time of need by re-starting a Buy Irish campaign again by frequenting Irish retailers and service providers. I asked what the problems might be if we were to do that – questions brilliantly answered by the commenters.
One reader sent an e-mail over the weekend which showed exactly why we, as consumers, couldn’t possibly do ourselves justice by going hell for leather on such a Buy (from) Irish campaign.
What would you pay for 1.75l of Tropicana Smooth Orange Juice?
- UK Retail Chain – Tesco Ireland Navan = €4.99
- Irish Retail Chain – SuperValu Trim = €5.19
- Local Corner Store – Gillan’s Summerhill = €6.75
- Irish Retail Chain – Eurospar, Meakstown Dublin 11 = €7.99
As pointed out in a comment over the weekend, why would Irish consumer reward the uncompetitive Irish retailers when they could save up to €3 by going to a non-Irish retailer.
We in ValueIreland.com have always advocated that consumers must look after themselves by going after price and service. If an Irish retailer or service provider manages to beat the foreign competition on those aspects, then all the better. If not, they’ll at some point in time either wake up to the competition or close down for lack of business.