Do you know that the “unit pricing” regulations are? Do you check out the unit prices to see if you’re getting good value for money?
A shop that provides price labels on their shelving and has bar code scanning at checkouts (most shops these days) are obliged to provide a unit price for an item as well as the actual selling price.
So, if you’re buying an item that is sold by measure, volume or weight, the label must tell you how much that item is per litre, or per kilo etc.
Below are two shelf labels from my local store from a couple of weeks ago. As you can see, they’re both for the same product – Squeez Orange Juice, but for 2 different volume containers.
Interesting, isn’t it! On the same shelf, two different unit prices for the same product.
And to even complicate things even more for the poor consumer, the version of the juice that was market as €1.64 per litre was actually also flagged in a “2 for €2.50” deal. What’s that? 2 litres for €2.50, or a unit price of €1.25 per litre (which isn’t actually shown anywhere).
Takes a bit of effort and mathematics to work out the best value there!