I received one of the magazines but I didn’t initially realise it as it was buried under a pile of other reading material for homedelivered pizzas/indian meals, conservatories, etc

Think you have your costings wrong Value Ireland. If the subscription is €96 pa then the monthly cost to the subscriber is €8.

But the cost to Consumers Association is not €8 per issue (you have costed 7000 distributed @ €8 = €56,000) the correct cost is 7000 x printing costs + distribution costs.

But I agree the takeup particularly when people are cutting back will be small and it is likely there will be a big loss. I hope CAI are not getting taxpayers money to fund this marketing campaign. The magazine is pretty irrelevant now given the availability of information on the internet and good consumer coverage in the media.