A ValueIreland.com reader sent us in this example of an item prices significantly higher in euros than the sterling equivalent should be – and this time not from a UK store, but from our very own Dunnes Stores:
I was in Enniskillen doing the monthly shop in ASDA (I stopped a few months ago handing over my hard earned cash to rip off merchants in the republic and with petrol I save about 40%) and I dropped into Dunnes just to see if they were as good value as ASDA and I noticed a 10 peice rustic dresser priced at €249 or £149.
“The difference is we’re Irish”. Crazy just crazy.
As we’ve always said here, while there are some excuses for pricing differences between north and south, the size of the difference can’t be justified and has to be retailers simply ripping off Irish consumers. It’s unfortunate, but the only thing for it is for us to not shop in these stores until they bring their prices down to more realistic levels.
Obviously, since shops continue to charge these overstated prices, there must be enough consumers out there who are still paying those prices. Hopefully in a way, if the current economic climate continues, more people might start thinking more about how they spend their money and avoid these overpriced stores.
It’s only then that these stores will have to make the decision – reduce their prices to try to get the business back, or close down. We’re seeing some stores making those decisions already. Many are bringing down their prices, but some also (Zavvi and Land of Leather) are deciding they’ve had enough and are closing down.