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More Consumer examples of sterling euro price ripoffs

A ValueIreland.com reader sent us in this example of an item prices significantly higher in euros than the sterling equivalent should be – and this time not from a UK store, but from our very own Dunnes Stores:

I was in Enniskillen doing the monthly shop in ASDA (I stopped a few months ago handing over my hard earned cash to rip off merchants in the republic and with petrol I save about 40%) and I dropped into Dunnes just to see if they were as good value as ASDA and I noticed a 10 peice rustic dresser priced at €249 or £149.

“The difference is we’re Irish”.  Crazy just crazy.

As we’ve always said here, while there are some excuses for pricing differences between north and south, the size of the difference can’t be justified and has to be retailers simply ripping off Irish consumers. It’s unfortunate, but the only thing for it is for us to not shop in these stores until they bring their prices down to more realistic levels.

Obviously, since shops continue to charge these overstated prices, there must be enough consumers out there who are still paying those prices. Hopefully in a way, if the current economic climate continues, more people might start thinking more about how they spend their money and avoid these overpriced stores.

It’s only then that these stores will have to make the decision – reduce their prices to try to get the business back, or close down. We’re seeing some stores making those decisions already. Many are bringing down their prices, but some also (Zavvi and Land of Leather) are deciding they’ve had enough and are closing down.

2 comments On More Consumer examples of sterling euro price ripoffs

  • So how can you urge people to buy Irish in other parts of your website, when here you are saying “the only thing for it is for us to not shop in these stores until they bring their prices down to more realistic levels.”
    What should we do?

  • @Anon – If you read my comments fully, you’ll see that I say that wherever possible I buy Irish.

    And, assuming I can find value for money, quality and service, then I’ll spend my money on an Irish product rather than a non-Irish one.

    I will also, depending on where I am or what I’m buying, also pay a premium for Irish products.

    And I’ve said all this while highlighting that I understand the importance of supporting Irish businesses and Irish jobs.

    Bearing all this in mind, I have suggested that others bear all this in mind as well. If people cannot afford to, or don’t want to, or don’t care, that’s up for them.

    My hope is to just highlight the issues so that people will consider the implications of their purchasing decisions.

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