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Sterling Euro Dual Pricing – A reader perspective

We received this e-mail recently from a ValueIreland.com reader:

I am delighted to see that there is a campaign to highlight the price difference between sterling and euro still being charged in the UK stores.  I was in Boots in Galway recencly and saw and item marked £50 sterling and €75 euro, exactly the same as when the difference was at its highest. All the other UK stores, New Look, M&S etc are still doing the same.  Will this be highlighted in the Media  to make people aware of the ‘rip off’ that is going on.

Unfortunately, the only thing that we can do is to highlight this issue to people since there’s no way to control the prices that people charge.

It’s down to the consumers themselves whether or not they actually buy these overpriced items or not.

Since these prices have never changed, it’s obvious that there are still some consumers who are paying those prices – enough in fact that the shops don’t feel the need to drop their prices in order to attract business and sell their stock.

The only real solution to the sterling euro price differences in stores is for consumers to not buy the items and shop elsewhere.

5 comments On Sterling Euro Dual Pricing – A reader perspective

  • Wont shop in new look because of what they charge, £18 or €28, its such a rip off. its incorrect information and should not be allowed.

  • @elena – thanks for your comment. Unfortunately, shops can charge what they like, so there’s not a whole lot that we consumers can do apart from not shop there. If they start losing enough business because of their prices, they might think twice about their prices in future.

  • Arnotts are charging 3.90 euro for a Valentines Card which is marked as £2.50 GBP.

    When I complained to the sales assistant she shrugged and said yeah thats the price.

    Rip-off, went elsewhere.

  • @Brian – thanks for the comment. All I can do is refer you to my previous response to elena.

    If more people moved on and shopped elsewhere, then maybe shops wouldn’t try to get away with this so much.

    What’s becoming more obvious now though is that it isn’t just the previously highlighted UK based companies that are subjecting Irish consumers to these rip off prices – Irish companies are in on the act as well.

  • Debenhams latest attempt to address the sterling/euro “issue” is to remove sterling prices from their price tags.

    I don’t expect euro for sterling parity on prices, I do believe there are justifications for cost differentials of approximately 6% on goods bought here and I would accept a small margin to allow for daily currency fluctuations but 50%+ markups on goods are unjustifiable.

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