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Consumer examples of euro sterling pricing ripoffs

We received this e-mail from a reader this week giving their own example of the euro sterling pricing ripoffs:

Having read comments from your website I thought I’d bring to your attention something I saw yesterday evening in SPAR in Applewood Village Swords – a UK fashion magazine with a price tag of £1 – converted to €3.30.  In my experience the mark-up in women’s magazines generally ranges from 70% upwards but some are quite exceptional!

If you have your own examples, e-mails us and we’ll bring them to the attention of all ValueIreland.com readers.

4 comments On Consumer examples of euro sterling pricing ripoffs

  • On friday I decided not to buy NOW magazine because I felt the €2.05 price was a rip off on Stg£1.30 price – mark up of 58%. Now according to Value Ireland this would have been a relative bargain as magazine mark ups average 70% and more. this was the price in Superquinn.

  • Danielle Farrelly

    I bought Elle magazine in Londis on Georges street. The price on the magazine said €3.50 but was marked up to €6.49. In two other shops the same magazine was €5.25. This digusts me considering why the government is complaining that everyone is going up north to shop. Why not when they don’t mind the shops in the Republic ripping us off.

  • I did some market research on sterling / euro price comparisons around Dublin city yesterday, most notably in Topshop. I took note of prices & then went & compared them to Topshop’s online UK store when I got home – the differences are ridiculous. Needless to say, Topshop have now started cutting off the section of their price tags displaying the sterling price instore.

    Here are 3 examples:

    Kate Moss Sundress – €91 in Dublin, £60.00 online (€67)

    Sequin mini skirt – €84 in Dublin, £55 online (€61)

    Leather Bag – €137 in Dublin, £90 online (€101)

    It is worth noting that customers in Ireland can order from the online Topshop store, paying £5 shipping (€5.60), thereby saving alot of money.

    I know the shops say that they have to pay overheads or something like that in Ireland but there is no way these extra costs are valid – we are just being plain ripped off! How is the Irish economy supposed to survive if we are being blatantly screwed like this – people are just going to spend their money elsewhere & the economy will suffer even more as a result. Is there nothing that can be done to stop the unfairness?

  • Thanks all for the comments. As I’m almost getting sick of saying, the only real thing that can be done is a concerted effort by consumers not to support the businesses who carry on like this.

    While some of us may be upset and avoid or boycott those stores, there’s enough Irish consumers still shopping in these stores to make it worth their while to keep the practice going.

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