Retail outlets dodgy sales tactics for Dublin Bus tickets

I was sent this picture of two Dublin Bus Travel 90 bus tickets. The one on the left was bought in February – the new batch of Dublin Bus tickets following the January price rises. The one on the right was bough in early March.

Turns out the ticket on the right is an old pre-January price rise ticket where they’ve markered out the old price and have charged the new price. Very “sterling v euro” pricing type of activity. Bit dodgy, but I’m not sure there’s anything illegal about this – though maybe Dublin Bus would like to know that one of their retailers is engaging in such activities.

I’ve written about this before here, but it’s worth repeating again. Whenever Dublin Bus increase their prices, it’s always worth going straight to Ticketmaster following the announcement and buying up a batch of whatever tickets you use at the old price, thereby beating the price rise for as long as possible.

As an example, at the moment, I’m still using tickets that I bought last January at the old price before the price rises. Traveling in 2009 at 2008 prices!


4 Responses to Retail outlets dodgy sales tactics for Dublin Bus tickets

  1. Lai Wei March 26, 2009 at 14:33 #

    Tricky enough!
    Believe it or not, in late January, I bought some bus tickets from a retailer at old price, but the tickets were actually ones with their prices marked out, just like the one shown above.

    Was wondering who did the marking up. Dublin Bus or retailer?

  2. Lai Wei March 26, 2009 at 14:34 #

    oops, the tickets were new ones, I should say.

  3. valueireland April 5, 2009 at 22:01 #

    @Lai Wei – I guess it’s the shops who are marking up the tickets themselves to make a bit of extra money for themselves since they’ll have paid for the tickets at a lower price.


  1. » Why are shops blacking out or tearing off price labels? - : Ireland's Only Truly Independent Consumer Watchdog - April 13, 2009

    […] there’s probably no legal issues in doing this, but you’d have to wonder what the bus companies think of this practice? No responses to “Why are shops blacking out or tearing off price […]

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