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The word “from” – fear or favour?

What do you think when you see the word “from” in an advert? Flights from. Hotels from. Tickets from. Specials from.

What’s your first thought? Oh brilliant – that looks like a great deal.

Or

Grand. That’s their headline price to catch my attention, but I wonder what it will really cost me.

You’ve probably guessed that I’d be the latter. But probably to the extent that I’m more inclined to ignore such offers. I much prefer a business who’s more straight up with their offers.

2 comments On The word “from” – fear or favour?

  • I don’t tend to infer anything from it. In the context you describe, it’s a virtually meaningless term. An ad saying “[X]s from €10!” means there is at least one [X] for sale at €10 and a lot more at higher prices.

  • Yesterday I was looking for a cheap laptop and I went to the Dell webbsite. I just wanted a price to click on, but even the ‘hot deals’ said ‘from’ so I left the webb site as I could not be bothered sifting through all the options. I just wanted a price for a simple basic machine sans ‘bells and whistles’. ‘From’ to me is time wasting and uninviting.

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