What do you think when you see the word “from” in an advert? Flights from. Hotels from. Tickets from. Specials from.
What’s your first thought? Oh brilliant – that looks like a great deal.
Grand. That’s their headline price to catch my attention, but I wonder what it will really cost me.
You’ve probably guessed that I’d be the latter. But probably to the extent that I’m more inclined to ignore such offers. I much prefer a business who’s more straight up with their offers.