Why are shops blacking out or tearing off price labels?

Irish News of the World

Sunday April 5th, 2009

Diarmuid MacShane

Why are shops blacking out or tearing off price labels?

In the past couple of weeks, ValueIreland.com has received numerous e-mails from readers asking why in many shops now they’re seeing labels that are torn up or have been blacked out with heavy markers.

The main reason, following the big euro-sterling price conversion controversy last year, is to hide from us what the sterling of the products in our shops are.

Shops mistakenly think that by tearing off or covering over the sterling price, that we’re not going to know that we’re still being ripped off.

And they’re doing nothing wrong – as long as the correct prices are shown in Euro on the price tags, there’s no problem in removing the sterling prices.

Another interesting phenomonen reported to us recently was where shops in are blacking out the old (pre-January price rise) pre-printed price on old stocks of tickets and then charging the new price.

Again, there’s probably no legal issues in doing this, but you’d have to wonder what the bus companies think of this practice?

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One Response to Why are shops blacking out or tearing off price labels?

  1. umlungu April 13, 2009 at 21:28 #

    Look at Monsoon for a classic example of this rip-off…

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