We’re all noticing a squeeze on our wallets and purses at the moment, and thanks to our recent budget things are only likely to get worse. But for some of us, the drop in mortgage interest rates will offset the drop in wages and increase in taxes to some extent.
With that in mind, there may be still some of us willing to engage in “stealth shopping”.
a number of brands have been adapting further to enable their customers to continue to spend: Net-A-Porter.com, the upmarket competitor to ASOS and Yoox, has recently started offering a ‘discrete packaging’ option, whereby products are delivered in an unbranded, brown paper bag. And Ritz-Carlton is apparently offering to print receipts for hotel stays on letterhead from Marriott, their more mid-market parent company.
The article has also surmised that since this is the first recession since the advent of online shopping, those wishing to purchase more expensive goods can now do so without being noticed:
This time around, it appears that the presence of online retailers is enabling this consumer spending to continue without the sense of ‘inappropriate’ conspicuous consumption, or guilt.
I guess this is sort of similar to the rumoured phenomonen that was supposed to be a regular occurrence where the yummy mummies from the upper class would drive the kids cars to do the shopping so as to not be seen in the Lidl or Aldi car parks.
Anyone noticed any forms of “stealth shopping” in Ireland?