80,000 switch from ESB to Bord Gáis
I’ve written here a few times recently about the advent of a sort of competition in the electricity market recently with the entry of Airtricty and Bord Gais Energy to the residential home electricity market to compete with the ESB.
Switching to either of these competitors will get you discounts of 10-14% on your current ESB bills.
So, have you switched? Why not?
According to this article from RTE News in the last few days, while 80,000 people have made The Big Switch from the ESB to Bord Gais Energy, the ESB still has 95% of the electricity supply market.
If you can be guaranteed, as Bord Gais Energy have, to get electricity from 5-10% cheaper for the next 3 years, why would you not change your electricity?
Is it because of one of the biggest problems with Irish consumers that allows us be consistently ripped off over the past 4 or 5 years?
Consumer Inertia is not the friend of the Irish consumer, but is best buddies with the many non-competitive and high price charging Irish based businesses.
This is a great example of consumer inertia that this country suffers from in all areas of consumer behaviour.
All it takes to change electricity supplier is to make a single phone call, yet so relatively few ESB customers are doing so. If you don’t want to change to Bord Gais Energy, then you could always change to Airtricity instead – either way, we’re getting what we’ve been calling for for ages – an alternative to the ESB.
So why not change? Get up off your behind and make the call now! What do you owe the ESB by staying as one of their customers?