Loyalty cards are more important to attract business these days

Irish News of the Word

Sunday, April 12th, 2009

Diarmuid MacShane

Loyalty Cards

Now that times are tougher, it’s great to see more businesses trying harder either at keeping or attracting our business. No longer do businesses work on the basis of “if I sell it, they will come”, they now need to work hard to get our money from us.

Shops like Dunnes, Tesco and Superquinn have always had their reward cards, as did some book shops as well.

But now we’re seeing many more restaurants, coffee shops and even butchers starting to offer loyalty cards to entice us back again and again.

These cards will offer you free items or will turn into money off vouchers after a set number of purchases.

In general, there’s not a whole lot wrong with these loyalty card offerings where you’ll find standard offer is to give you something after 8 purchases. This works out to be effectively 12.5% extra for you – nice if it’s something you buy regularly.

The one thing that you should be careful is to not get tempted to buy extra stuff just because you’re getting extra card points or extra stamps on your loyalty card.

Just because you think you’re getting more doesn’t necessarily mean you’re getting a bargain if you end up buying more than you need or want.

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