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Desperate times – but beware of really desperate measures

The country is in the crapper at the moment. Everyone is wondering what they can do differently to maybe make more money, or cut their costs, or do something so completely different that they can get through the current difficulties until our government does something – or the rest of the world recovers (whichever comes first).

I’ve been noticing recently that there seems to be a larger than usual number of conferences and workshops and training courses and so on focused on how to help businesses and employees and anyone who’s willing to pay the fee through the current difficulties.

These courses will promise to cut your costs, improve your marketing and sales efforts, motivate your staff, revamp your technology, and all sorts of other good things.

And there in is what I have a problem with – paying the fee. I have a concern that many of these courses are preying on the vulnerabilities of people who are in trouble, or who are worried about the future, and offering them snake oil solutions at a fee.

If see one of these course that you think might be useful for you, check out first who’s behind it, what their skills and backgrounds are, and get some testimonials on how they’ve performed in the past.

Make sure you can benefit from paying out the money and make sure that you can’t find out that information for free somewhere else first (books and the internet should be your first place to look).

1 comments On Desperate times – but beware of really desperate measures

  • There are quite a lot of free ones available too that are just as good. Some are organised by local business groups for their members. Others are run by individuals/companies who use them as a marketing tool to showcase their expertise in the hope of drumming up business – I’m fine with that as long as it’s made clear, though others may not be.

    Other courses and workshops are offered at a token charge by organisations such as local enterprise boards.

    Bottom line: Look around. You are guaranteed to find a suitable course at little or no cost.

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