You’ll probably have seen on many consumer related websites recently the growing listing of the special offers web pages that are updated every week or month.
For the record, here are the special offer links for all the Irish based grocery chains that I can find at the moment. If I’ve missed any, please let me know.These web pages are obviously pretty useful. For me personally, I find the Eurospar and Centra special offers pretty useful as I get some of my regular shopping items from those chains in bulk depending on the offers they have at certain times.
Could Do Better
But I really think that these grocery chains could actually do a little better with their grocery special offers web pages.
The main issue I have with their web pages is that for some of them, the links could change from week to week. This means that the respective websites need to be checked each week to see where the special offers are, and subsequently any links provided one week on a website like done above could be out of date and become a broken link the next week when the link changes.
Certain other pages provide non-standard presentations of the special offers such as Flash images or PDF files. These have the problem that not all web users (and particularly those doing the shopping and potentially visiting these pages) will have the software necessary on their machines to see the actual offers.
Yet another issue is where a couple of the offers pages open up in new windows. These pop up windows aren’t ideal in getting the message across to the widest possible audience as they could be blocked by some peoples internet settings.
RSS Offers Are the Future
Finally, I think these grocers are missing a trick by only publishing static web pages with their weekly or monthly special offers.
I reckon they’d get a much larger audience if they provided their grocery special offers via an RSS feed.
This would directly benefit any consumers who want to subscribe to these special offers where the update each week or month would be pushed out rather than depending on people visiting the website each week. Even coming back each week to check out the special offers might not be so straight forward if the consumers can’t bookmark the special offers pages if their web address changes each time.
I also think that if these grocery chains were to provide their grocery special offers via an RSS feed, it would given them greater flexibility in how to broadcast their message (via anywhere such as Twitter, Facebook, and so on that can publish such a feed).
It would also make it easier for publishers of consumer websites such as this one to promote the special offers to our readers on a weekly or monthly basis and to ensure the information is as up to date and as accurate as possible all the time.
Will the Grocers follow Up?
With all this in mind, last night I contacted most of the above grocery chains providing this feedback and the RSS publication suggestion. Hopefully they’ll all follow up.
I’ll let you know how things progress.