When will we see Ticketmaster.ie pull this stunt in Ireland?

I was recently online on Ticketmaster.com buying some tickets for Cirque du Soleil in New York in December when, at the very end of the purchase process, I was presented with this extra option:

Get Event Ticket Insurance for an additional $7.00 per ticket
If you can’t attend this event for any number of covered reasons, including illness, airline delays, traffic accidents and more, you’ll be reimbursed for this purchase.

….

You may cancel your Event Ticket Insurance within 10 days of the purchase date and receive a full refund of insurance fees paid.

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