This e-mail came through recently.
I have just returned from a shopping expedition with my wife and 2 daughters in Dublin city centre. My daughters are very fond of H+M and I also found 3 pairs of trousers that I liked. The Sterling price of the trousers per pair was £19.99 and the Euro price was €29.99. I’m absolutely flabbergasted by the extortionate exchange rate that is continually used by H+M since the Euro is now trading at 0.876397 which gives these trousers a Euro price of €22.80 if the true exchange rate were used. This exchange rate has been hovering around the 0.87 to 0.89 mark for some time.
A simple question must be asked. Why are H+M over charging the already hard pressed Irish consumer a whopping 32% more than their English counterparts? The answer I suspect is because they can. To add further insult, that wouldn’t take Sterling cash ( which I didn’t have anyway) for the Sterling price shown on the price tag. This just proves that it’s a carefully orchestrated pricing policy.
Any ideas on how to have this criminal practice highlighted would be appreciated.
A common topic from ValueIreland.com readers, but this reader has answered his own question – these shops charge these prices because they can, and because unfortunately there are still Irish consumers out there who’ll pay what’s asked unquestioningly.