I had to read this recent story in the Evening Herald, Lidl bargain sets Irish stores meaty challenge, a few times before I could finally grasp what was going on.
First of all, I couldn’t understand how the Consumers Association of Ireland would be so desperate for newspaper coverage (measured monthly as a KPI for the organisation) that they’d be quoted welcoming the introduction of a new bargain price “roast dinner selection” to Lidl outlets throughout the country.
Then we discover that the welcomed new bargain meal is actually a product of the United Kingdom, and Mr. Jewell expects there to be queues of shoppers down the street waiting to buy a roast dinner for €1.99.
I can’t imagine the CAI deputy chairman, Michael Kilcoyne, would have been be too happy to hear about Mr. Jewells comments, particularly as only that week he had to deal with 140 of his union members in Galway losing their jobs at the Irish wholesaler Musgraves, suppliers to many competitors of Lidl.
I suppose it’s the perennial problem for Irish consumers. Do you buy Irish, frequently at a higher price, with the aim of supporting Irish businesses and industry, or do you follow the price and buy the cheapest products possible?