During 2009, the National Consumer Agency set up a new section on their website – ConsumerValue. According to the web page blurb:
ConsumerValue aims to act as a single signpost directing you to resources informing consumers about how to seek the best deals.
ConsumerValue is not about changing the way you live your life. It is about making informed consumer choices based on full information and an understanding of what cost versus benefit mix is right for you.
While the site does provide a lot of information (and is therefore probably worth bookmarking), it’s actually quite hard to navigate your way around the many pages of information.
It’s also quite strange to see the many links provided on this government agency website to the websites of private profit making enterprises – this essentially amounts to free advertising for a select few, and a ringing endorsement from the NCA for these businesses.