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More on Buying Irish – the Irish Question from PriceWatch

I didn’t get around to writing about this article when it was published a couple of weeks ago, but it’s definitely worth a read – The Irish Question. At the very end is something all Irish consumers should be aware of – particularly if you’re trying to support Irish businesses by buying Irish.

Conor presents a listing of items that you may think are made in Ireland, but in reality are not – worth remembering so you don’t get caught out.


This company says that the fig roll has been “Ireland’s favourite for over 100 years” which may well be the case. The secret of how Jacob’s gets its figs into the rolls has, however, been lost to this country for ever and when we called last week, we were told that the biscuits were now being manufactured in Malta.


The only thing that’s Irish about this brand is the name. All the beet factories have long since been shut down so not so much as a single grain of sugar is produced in Ireland. Greencore, the company which owns the Siúcra brand imports it from elsewhere in Europe, most frequently Germany, before repacking it for our supermarket shelves.


The “Olde Worlde” packaging and dewy-eyed shots of Limerick in the “rare auld times” in the advertising campaign used to promote this product could lead people to think this is made with Irish meat. Shaws is not, however, owned by a Limerick butcher called William, it’s owned by Breeo Foods, a subsidiary of co-op giant Dairygold and its bacon could just as easily have come from the Netherlands, Denmark or Scotland, or, indeed Ireland.


You’d be forgiven for thinking that Boyne Valley Honey contains honey from the Boyne Valley or, at a pinch, Ireland. And there is a chance – admittedly a small one that it does – but the packaging tells us no more than it is made with both EU and non-EU honey which suggests that many of the bees involve in the process were buzzing a long, long way from the Boyne.


If for some inexplicable reason you assumed that the fish caught by Donegal Catch came from Donegal you’d be wrong. This company’s salmon might have been farmed in Ireland. Or Scotland. Or Chile.

Another that comes to mind immediately is Fiacla Toothpaste – no longer made in Ireland either.

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