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Why I’m calling the end of Irish consumer writing in Ireland

I wrote last week that I believed that we’d reached the end of Irish consumer writing and that unless businesses and service providers innovated by changing and increasing their service offerings, nothing much would change.

Because our economy is being squeezed from all sides, business are likely to contract and consolidate rather than expand and innovate in the near to medium term, so until then, we’re going to continue to get recycled “top tips” and “how to” articles.

Three things happened in the past couple of weeks that have reinforced this belief for me.

Waste of time

First of all, the National Consumer Agency were searching the internet, hoping probably, to copy other peoples hints, tips and advice in their preparations for this article published during November – “Christmas Value”.

This, as I’ve said before, is the statutory agency who has the ability to prosecute businesses for taking advantage of consumers but who decide their time is better spent googling for other peoples Christmas tips and advice and then publishing on their own website.

Waste of money

Secondly, the other useless bastion of faux consumer protection and representation, the Consumers Association of Ireland, published this gem in a press release announcing their November issue of Consumer Choice (cost €7, but you must buy all 12 for €96 in a year):

Keeping hens
Never buy another egg again with our complete guide on how to keep hens.
Consumer Choice also features an in-depth look at keeping hens. We publish a complete guide for anyone interested in having their own eggs including information on how too source the hens, as well as a survey of what’s on offer from companies that operate in this area.

Use this information wisely!

Waste of effort

Finally, a couple of weeks ago, the normally wise Conor Pope, managed to get this published for his large audience through a national newspaper:

FREEZE YOUR ASSET Okay, we appreciate this may sound a little mad but we have heard of people who have done this with great success. Immerse your credit card in an ice tray full of water and freeze it. This is a great way of stopping spur-of-the-moment online spends as you have to wait until the ice melts before you can access the card. There is no point in trying to chip the card out as you’ll damage it and as for trying to defrost it in the microwave, don’t even think about it.

For someone who has such an audience with his weekly column (I’m assuming), such advise is more than a little mad – it’s downright idiotic – even if his audience is an Irish Times reader who’s scoffing at the premise that one would only have a single credit card.

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