It’s not illegal to sell multi-pack items individually

The tweet below shows this being done in a Centra store, and the obvious displeasure of the tweeter. And it shows the lengths that some shops will go to in order to squeeze the last cent out of us consumers. I wrote about this back in 2009 – What happens when a multi-pack is broken up and sold separately?

If you're reading this, you're probably on a PC with internet filtering, or a poor connections, so you're missing a picture of multi-pack Coke being sold individually.

From my post linked above, we can see that a retailer is really only breaking rules imposed by their suppliers, rather than any legal requirements (probably):

By doing this, shops aren’t breaking any kind of “multi-pack” laws or regulations, so there’s no reason why they wouldn’t do this.

In fact, in many situations, they may actually be making more money from us poor consumers by doing it as multi-packs may have been sold to the shop at a cheaper cost than if they’d bought the items separately.

The shops, however, may risk losing the good will of their suppliers who gave them the discount in the first place – though, in these difficult times, suppliers might not care as long as they’re still selling their products.

The only problem that might occur is if the legal labelling is incorrect – not meeting the requirements for nutrition and ingredient information. If this information was on the wrapper for the multi-pack, and isn’t on the individual items, then the shopkeeper may fall foul of the law.




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