I was looking at the website stats for this site on the excellent StatCounter website recently, and particularly the listing of the most popular links that visitors follow to go to other sites. It’s no surprise that most of the links that people use are from the ValueIreland Grocery Special Offers page.
What was surprising though, was the fact that the Dunnes Stores link was three times more popular than either of the next stores on the list – Tesco and Lidl. In fact, the numbers selecting the Dunnes Stores link outnumbered those selecting Tesco, Lidl and Aldi put together.
This differs from the market breakdown for the supermarkets in Ireland where as of the end of September, Tesco was still the most popular, marginally ahead of the SuperValu / SuperQuinn combo which didn’t make the top 5 exit links.