
LIDL Advertising
Irish Independent, Wednesday August
29th, 2007
Interestingly enough, the same LIDL that didn't even
acknowledge letters sent to them by Value Ireland in 2003 is now
depending on
Value Ireland research in 2007 to
help increase their sales.
In the included image below, you can see the
advertising they used in todays Irish Independent, as well as the Irish
Times earlier in the week. Maybe they were used in other newspapers too,
but they haven't been brought to our attention.

The referenced update to the National Consumer Agency Grocery Comparison
Survey is available here.