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LIDL Advertising

Irish Independent, Wednesday August 29th, 2007

Interestingly enough, the same LIDL that didn't even acknowledge letters sent to them by Value Ireland in 2003 is now depending on Value Ireland research in 2007 to help increase their sales.

In the included image below, you can see the advertising they used in todays Irish Independent, as well as the Irish Times earlier in the week. Maybe they were used in other newspapers too, but they haven't been brought to our attention.

The referenced update to the National Consumer Agency Grocery Comparison Survey is available here.




 

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