Value Ireland Follows the

"10 Rules of Online Customer Respect".

Customer Respect is an organisations treatment of the individuals with whom it interacts. In the instance of Online Customer Respect, it is solely the organisations online performance that is being measured.

Customer Respect is a blend of the practice of customer-focused policies, an organisations openness in terms of personal data treatment, responsiveness to inquiries, and the general attitude experienced by a customer when interacting with an organisation on its Web site.

The 10 Rules

1. What is the most important message you want to get across on your site? What is the one thing you want your customers to take away after visiting your site? What do you want them to do?

2. Make it easy for users to locate product, services and corporate information.

3. Provide users with an online contact method

4. Ask for permission before sending any kind of marketing communication.

5. Be open and honest about how you use personal data collected online.

6. Provide users with an easy-to-understand privacy policy.

7. Never, ever share personal data without the customer’s expressed consent.

8. Reply quickly and thoroughly to online queries.

9. Use personalization to customize your communication with a customer.

10. Treat your online customer the same as an off-line customer – as if he or she is your only one!

Please click here to see our promise with regards to Privacy and responding to any correspondance.