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Businesses with websites misleading visitors about costs of calling

Over the past couple of days, I’ve noticed two websites where the businesses behind them are misleading their customers, or potential customers, about the costs of calling to make inquiries.

Misleading 0818 Numbers | TreesOnWheels.ie

The first I noticed is the TreesOnWheels.ie website. This business publishes an 0818 number on their website, but describes it as a “lo-call” number.

When you call an 0818 number from a landline, it can cost 8-9c per minute, while a “lo-call” number should only cost about 4-5c.

If you’re calling from a mobile, that same call can cost you up to 35c per minute depending on which mobile company you’re with.

Worst of all, with an 0818 number, you’re actually contributing directly to the pockets of the company themselves – an 0818 number allows the company to share part of the revenue of the call with the telecoms company.

Misleading 1890 Numbers | Rentokill

Rentokill have taken a different approach on their site. They’re providing two different 1890 numbers for visitors to their website – one business and one consumer. Their website invites visitors to call “for free” on either number.

As above, calling a 1890 number from a landline will cost you 4-5c per minute. But calling from a mobile phone will cost you up to 35c per minute depending on your mobile provider.

Yesterday evening, I e-mailed Rentokill to let them know the issue with their Contact Page, and suggested they either provide alternative numbers, or confirm the costs to people calling the numbers provided.

With regards to whomever is behind TreesOnWheels.ie, I can only surmise that those behind the website are intent on misleading anyone visiting their website and deciding to call.

Even after being informed of the issue with describing an 0818 number as “lo-call” over the weekend, they have kept the 0818 number there, and have kept the “lo-call” description also.

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