Have you heard the recent radio advertising from Bewleys Hotels? They’re offering their hotel rooms in their January Sale for €50 in their four Dublin Hotels.
However, they’ve also offering their Leeds and Manchester airport hotels in the sale, but for £50.
Call out the dual pricing police! Those UK based hotels should be approximately £45 at current exchange rates.
Is this the first “reverse dual pricing” example, I wonder? Can we expect to see outrage building in the UK at this “blatant rip off” of UK consumers? Or will they just decide to go elsewhere if they don’t like the price?