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Tips for
shopping around...
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Updated April 20th, 2005
Mary Harney has told us to do it.
So has Charlie McCreevy.
And recently, the Director of Consumer Affairs has launched an
advertising campaign encouraging us to shop around, and look at, or
find out in advance, the prices we're charged.
Are they telling us anything that we don't know
already? Maybe. But then why are we still complaining about being
ripped off when we have a choice of what to pay? Why are businesses
getting away still with charging rip off prices?
Here are suggestions about how we can
shop even smarter in order to save our hard earned money, and beat
the rip off prices.
 | Ask Around - If you're thinking
about buying something, particularly a large purchase, (e.g. a
television, insurance, or a holiday etc.), check first with
friends and colleagues and find out where they may have made
similar purchase. They may be able to refer you to a retailer with
a proven record of providing reasonable prices, as well as
acceptable quality and service.
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 | Research Your Purchase -
There's not
much you can't find out on the internet at the moment. So use it
to find out about your prospective purchase. There are also many
specialty magazines available that provide a similar service.
These sources will tell you all about the marketplace for whatever
it is you want to buy (e.g. hi-fi equipment, computers, cars or
financial services), and will give you an idea about relative
prices, options and functionality, and prices.
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 | Shop Smart - Now, armed with the
above information, you can start shopping smarter. Go to a store,
let the sales person know exactly what you're looking for, and ask
to see/hear what they can do for you. Have some questions prepared
if necessary - different features available, prices, comparisons
etc. Take notes - the sales assistants name, details of what
you've been told and anything else necessary to add to the
information you already have.
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 | Shopping Alternatives - Apart from
researching the product you wish to purchase, you should also
research the alternative places you can make your purchase. Don't
limit your search to your local area as there are many more
possibilities. These include the internet, catalogues, via
telephone, and in other towns and cities. If you know what you're
looking for, you can ring around to check prices and check issues
such as collection, or possible delivery charges.
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 | Don't Get Hooked - Don't let
"sales", "special offers" or "promotions" cloud your judgment
when making purchases. Be careful that you're not pressurised into
making a purchase before a deadline or closing date in order to
take advantage of such offers. Ensure that you understand the
terms and conditions of such offers, and make yourself happy that
there is value on offer. Obviously, if purchasing something on
special offer based on your research, do so much the better.
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 | Don't Be Shy - Particularly for
larger purchases, the prices being asked for need not necessarily
be the price you eventually pay. Don't be shy to ask if there is
anything the sales person (especially more senior sales people)
can do for you on the price. If you've done your research and know
the market, you can ask from a position of confidence.
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 | Don't Buy on Impulse - Buy now,
regret later? Remember to resist any sale pressure tactics. Don't
let anyone talk you into purchasing something you're not sure
about, you haven't researched, or something more expensive that
you've budgeted for. Be polite, take note of their offer, and tell
them you need to think about it. If you're still happy you're
getting a good deal in the morning, go right ahead.
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 | Set Your Budget - As part of your
research, you'll get an idea of the market place, what's
available, and what you're likely to buy. With this in mind, set
your budget of what you're willing to spend, and then stick to it.
Do this before going to the shops - you may be tempted by little
extras etc. that you may not really need.
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 | Spending Money -
You should probably also decide how you're going to pay for your
purchase - cash, credit card, or credit agreement of some sort. If
you're going to use some type of credit, you should probably
research where you're going to get the best deal there as well -
but that's for another Tips section on Value Ireland.
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 | After Sales Service -
One of our users has suggested purchasing anything that
you should check and confirm what after sales service is available
- what comes free under guarantee, and what must be paid for. Many
stores today offer their own coverage. If you're interested,
confirm all relevant details (what's included, what's not, and the
costs) and decide if it's really for you. This also goes for
insurance packages you may be offered with your purchases.
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Ask for a Discount -
If you have shopped around for a particular good or
service, and you've decided you want to purchase or change
existing provider, make sure you go back to your original
provider, let them know what you're thinking of doing (i.e. taking
your business away from them), and ask them if there's anything
they can offer you in order to stay with them. Any supplier who
values your business should at least make an attempt to entice you
to stay - most have the flexibility to offer packages to people
who are thinking of taking their business elsewhere. As the old
saying goes, "If you don't ask, you don't get".
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Added
April 2005 -
Learned from Advance Pitstop Investigation
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Same Company, Different Outlets
- As we learned in our Advance Pitstop investigation, it
is possible for different outlets or branches of the same company to
charge different prices for exactly the same items. So, if you've
decided on a particular company, and they have other branches within
easy reach of your location, give them a ring, just in case. As we
found, you could save yourself another 10% or more.
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Call First. Don't just walk in
off the street. - If you've shopped around, and have
found a supplier who provides the service you want, and the price
you want, ring them again, confirm their price, get the persons
name, give them your own name, and tell them you'll be in to see
them at some particular time. In this way, you'll be more likely to
get the price you're quoted.
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