A while ago I wrote about putting together a “consumer manifesto” – a declaration of the intentions, beliefs and demands that would represent Irish consumers in 2013. My rough draft at the time was as follows:
If you provide us with what we ask for at a fair price, with acceptable quality and service with a smile, we’ll pay you what you ask, on time, and we’ll thank you kindly and move on.
If things go wrong, we’ll politely ask your help, so we’d like you to sort things out as quickly as possible.
And assuming we’re straight with you, please don’t always be sneakily trying to get one over on us.
In my research on what others might be doing along the same lines, I did come across something called “The Social Customer Manifesto”:
The Social Customer Manifesto
• I want to have a say.
• I don’t want to do business with idiots.
• I want to know when something is wrong, and what you’re going to do to fix it.
• I want to help shape things that I’ll find useful.
• I want to connect with others who are working on similar problems.
• I don’t want to be called by another salesperson. Ever. (Unless they have something useful. Then I want it yesterday.)
• I want to buy things on my schedule, not yours. I don’t care if it’s the end of your quarter.
• I want to know your selling process.
• I want to tell you when you’re screwing up. Conversely, I’m happy to tell you the things that you are doing well. I may even tell you what your competitors are doing.
• I want to do business with companies that act in a transparent and ethical manner.
• I want to know what’s next. We’re in partnership…where should we go?
I think this is great. There are potentially one or two items I’d remove, but in general I think the tone and content is brilliant. So, back to the drawing board with me and my rough draft maybe.
PS: If you like that Social Customer Manifesto and you’re interested in customer care in general, you might be interested in the rest of the Social Customer blog in general. Read more here and sign up.



Let’s assume instead that Mike Smith buys the car first. He owns it for 3 ½ years, and does his usual circa 5k miles per year, and decides to upgrade after successfully passing the first NCT on the car. The car is sold with 20k miles on the clock to Joe Bloggs who drives the wheels off the thing for 2 more years, putting up his circa 100k average each year before deciding to upgrade the car before the next NCT is due after 6 years.
What Ms. Sheehan fails to tell her readers is that anyone in Ireland booking their holidays with ClickAndGo.com and flying out of Belfast won’t have their travel covered by the normal licencing and bonding arrangements they’d have if flying out of Dublin, for example.
In some recent reading, I came across different writers stating their aims, or those of their group, organisation, or campaign, in the form of a manifesto. 


