From todays Sunday Business Post:
However, a spokesman for Ryanair said the policy was ‘‘positively discriminating in favour of infants as they do not pay any fare’’. He said that infants travelling on Ryanair flights paid a €15 administration fee to travel on any flight. This is an increase from €10.
They don’t pay a fare, but they pay a €15 admin fee? Which on a flight from Dublin to London Stanstead would mean that an adult could be paying €0.01 while the infant will still be paying €15.
However, on the positive side for travelers with infants, which isn’t mentioned in that story at all – infants are not subject to the “taxes and charges”, nor are the subject to the debit or credit card “handling fees”.
On a one-way trip as per above, this means that carrying an infant means you don’t have to pay about €18.99 (when paying by credit card).
How about not increasing charges because everyone else is, and therefore distinguishing yourself from the competition and maybe trying to attract customers in that way?