NCA Grocery Price Survey – Nothing New

The NCA have launched their new grocery price survey today – their press release is here. The headline of the release is as follows:

The National Consumer Agency (NCA) has published the findings of its survey comparing grocery prices between Ireland’s multiples, symbol groups, discounters and independents shops. Among its main findings, the survey found:

  • Only 35 cent difference between Tesco and Dunnes Stores for basket of 61 branded goods
  • Supervalu providing competition to multiples
  • Real competition between Aldi and Lidl, providing an alternative in value to multiples and Supervalu for own brand products
  • Independent butchers, fruit and vegetable shops can provide real value
Sound familiar? It’s exactly the same as they announced in July 2007 – only this time enhanced by the research done by Value Ireland when we included Lidl and Aldi in the mix.

So, 6 months later, they’re coming out telling us nothing new whatsoever. You can give me their budget of whatever number of million euro per year, and I’ll tell you nothing new either – damn it, I’ll take half their budget and I’ll tell you nothing new every month.

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