Sky News Online yesterday reported that “Tesco is launching a £100m price cutting campaign as the supermarket pricing war hots up”. According to the story:
The store giant also said it was launching an advertising campaign comparing the cost of customers’ baskets of shopping against the prices of its competitors. The move comes after Asda announced a wave of discounts on thousands of items. And now Tesco says the prices of a range of staple goods will be cut this month.
The whole grocery pricing issue here in Ireland seems to have died a death – or has everyone just shut up and gone to Newry.
It’s September since the last National Consumer Agency grocery survey, which told us nothing since the previous survey in February. So I suppose that means we’re due another survey from them to tell us that, AGAIN, Dunnes Stores, Superquinn and Tesco are all priced within 7c of each other on a basket of goods, and that Aldi and Lidl are cheaper, and Centra and Supervalue are more expensive.
Given that inflation has dropped recently, overall prices may have dropped since the last survey, but will we see any change in the supermarket faux-competitive status quo?