Euro/Sterling Dual Pricing – UK Consumers loosing out instead?

Have you heard the recent radio advertising from Bewleys Hotels? They’re offering their hotel rooms in their January Sale for €50 in their four Dublin Hotels.

However, they’ve also offering their Leeds and Manchester airport hotels in the sale, but for £50.

Call out the dual pricing police! Those UK based hotels should be approximately £45 at current exchange rates.

Is this the first “reverse dual pricing” example, I wonder? Can we expect to see outrage building in the UK at this “blatant rip off” of UK consumers? Or will they just decide to go elsewhere if they don’t like the price?

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2 Responses to Euro/Sterling Dual Pricing – UK Consumers loosing out instead?

  1. Student Properties York January 22, 2009 at 07:52 #

    I didn’t hear.Thanks for informing this.

  2. Hotelsinone January 29, 2009 at 10:58 #

    Thats the first i have come across the reverse dual pricing either way it seems like a good deal?
    Ned

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