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Latest National Consumer Agency Grocery Survey – the real story

In the light of much criticism for the pointless nature of carrying out grocery pricing surveys, the National Consumer Agency still proceeds with these farcical surveys.

This months one, as referred to by Conor Pope on Wednesday evening, has not a whole lot new to tell us. The headline points from the NCA press release tells us the following points:

* Price difference between multiples widens on basket of branded goods
* Gap between discounters and multiples narrows on own brand goods
* Aldi and Lidl price difference shrinking

Hidden down at the bottom of the press release is the detail of what the headline should be – Grocery Prices Increase across all main grocery stores:

Examining the period from December 2007 to January 2009, aggregate prices in separate baskets for Tesco, Dunnes and Superquinn all recorded an increase. Tesco recorded the largest increase (4.9%), Superquinn (2.8%) the smallest increase. Dunnes recorded an increase of 3.5%.

In a time when demand and prices are generally falling in Ireland, our supermarkets are upping their prices by up to nearly 5%. And the previous darlings of Ann Fitzgerald – Aldi and Lidl – are even at it when it comes to own brand products:

Over the period December 2007 to January 2009, separate baskets for Aldi, Lidl, Dunnes and Tesco all became more expensive. Tesco’s basket recorded the largest increase at 9.3%, Dunnes the smallest increase at 4.1%. Aldi recorded an increase of 4.2% and Lidl an increase of 4.7%.

Who cares, really, about the relative differences between supermarket pricing – all that consumers will really care about is the fact that grocery prices are universally increasing. And a couple of grocery price surveys by the NCA every year isn’t having any impact on that rising trend.

2 comments On Latest National Consumer Agency Grocery Survey – the real story

  • Pingback: » Why are RTE afraid of the word deflation? - ValueIreland.com : Irelands Only Truly Independent Consumer Watchdog ()

  • The real story is that the NCA is a Government Quango. One of the 800 or so that need to be done away with if this country is to survive. It is part of the problem not the solution. We don’t need Celia Larkin or Eddie Hobbs to tell us that we are being ripped off. Everyone knows the way to Aldi, Lidil and NI if needs be. If the government just did its job we would not need Quangos. We are paying twice, not just a percentage, we are actually paying two times. Then of course the Quangos hire PR companies to make them look good. Quango’s supported by another useless layer of media spin doctors and the consumer pays for the lot!

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