I wrote here before about how Aer Lingus and Ryanair were resorting to advertising their flights as “% off” rather than with specific prices so they don’t fall foul of advertising complaints.
By being sufficiently hazy enough to advertise flights as 20% off instead of €40 or whatever, whenever anyone logs on to their websites they won’t know how much to expect to pay for their flights – despite the advertising saying that there’s a sale on.
Here’s another version of this dodgy advertising tactic from Aer Lingus that arrived in my inbox today:
€20 off? €20 off what? Off a €200 flight or a €50 flight? It’s all a bit shit really, and not very friendly for the consumer. Let the outrage begin 🙂