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Where is the Aer Lingus target market?

Lest you have any doubt that Aer Lingus can no longer be seen as our “national flag carrier”, have you seen the AerLingus.ie website recently?

It’s completely focused on their Gatwick hub with every price shown in £ sterling – exactly the same as Ryanair (but then again, I’ve said that before too).

The “national Irish airline” doesn’t even try to cater for it’s own Irish based customers.

Sell it off!!! We could pay for a few junior ministers or a few trips for ministers in their helicopters if we did!

5 comments On Where is the Aer Lingus target market?

  • The default country you have it set to is United Kingdom. Are you logging on from a pc in Ireland? What browser you using?

    If you log onto it using the Google Chrome browser, it makes the default country USA.

    So change the country up the top to Ireland and you won’t have to have a ranty post on your blog! 🙂

  • It (somewhat stupidly) uses your browsers “locale” to determine the site to use.

    Most large sites use a combination of IP address and browser locale to determine this (and store it in a cookie for repeat visits).

    If you change your regional settings in your OS (and/or browser in the case of Firefox, etc.), you can get it to work for Ireland.

    en_IE is the actual code, but how you set it varies by browser and OS.

  • Many big companies use UK IP addresses for their offices in Ireland (IBM, Dell, Google, etc.) and the same may be happening to you. I even saw a Dutch company using NL IP addresses for their office in Dublin.

  • That is the United Kingdom version of aerlingus.com which is obviously aimed at British passengers and advertises fares in sterling.

    The Irish version of the site features a big advert for their Half Price sale from Dublin, Cork and Shannon.

  • Thanks for the comments folks. I know that when I’m browsing I’m normally recognised as logging on from within Ireland.

    I did check with a couple of different ISPs today following other peoples comments, and each time I was being brought to the UK equivalent.

    If it’s to do with browsers and ISPs and so on, then that’s understandable.

    Still, @Mick, no point in my having a blog like this if I can’t rant every now and then 🙂

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