Instead of doing the same thing that you’ve always done, hoping that eventually things will magically get better again.
There were two articles within 24 hours of each other recently that inspired this particular rant. The first was from Twenty Major in his “Tourism Suggestions” blog post. Straight out, he touches on a subject I wrote about here some time ago – the misguided focusing of tourism people on the so called “tourism tax” as the reason why people aren’t coming to Ireland:
So fewer people are coming to Ireland. Numbers are 25% down apparently and tourism bosses want the €10 tourist tax scrapped. Which kind of misses the point. That tax is no expensive, it’s everything else.
He goes on to point out how detached from reality many hotels in Ireland are with their “per person sharing” (PPS) room charges. This was highlighted also in a letter to the Irish Independent:
The hotel industry now finds itself in the position of having 10,000 excess hotel rooms to fill. The Irish Hotels Federation is reported as complaining that there is no sign of an upturn in the future.
Neither the federation nor the Irish Tourist Industry Confederation seem to have appreciated that the general hotel policy of quoting rooms at ‘Per Person Sharing’ (PPS) is short-sighted.
There are many single people who would jump at the chance of a hotel holiday but who are put off by the letters PPS.
While that letter writer makes a good point above, their next sentence threw me a bit for a loop, so we’ll move quickly on.
Moreover, there are also couples who prefer not to share a room.
Twenty Major also points out something I’ve been writing about here over the past couple of years – many businesses, though finding things tough – aren’t doing anything different to try to attract new, or extra, business.
Encourage bars and restaurants to offer real value, especially in Dublin. Gone are the days where location = profits. Fuck you and your €15 salad. Buy drinks all afternoon, get a round on the house. Requires a huge cultural change but it’s better than twiddling your thumbs, right?
It seems that some businesses would rather close down than try to encourage new business by trying something different. I’ve written about it before here, but a great innovation by the Insomnia Coffee chain was their breakfast (coffee and a muffin for €3.50) and lunch (coffee and a sandwich for €5) offers.
You only have to look around many other similar type businesses to see how staid their own offerings is to their office working potential customers.
Insomnia even tried another offer (the ill-fated 3 for 2 deal) which very quickly cost them a lot of money and it quickly stopped. But they tried, and went back to their other deals, and more importantly have kept them in place.
You can only admire businesses who try new and different things. And just feel sorry for those that are hoping for their fortunes to turn by doing absolutely nothing – such business don’t deserve our business, in good times or in bad times.