Tag Archives | advance pitstop

New Aviva car insurance advert is discouraging shopping around – ignore them

Lots of people had a good laugh at Mary Harney way back when she encouraged us all to shop around. Now though, at a time when our choices for buying financial products is reducing all the time, we’ll only be the poorer for the less choices available.

And as I’ve written about before here, there are very good tactics that can be employed when it comes to shopping around for car insurance. Shamefully however, these are legitimate consumer tactics that Aviva are trying to get their current and potential customers to avoid.

I really hate this kind of advertising, trying to treat us consumers as if we’re idiots and pretending that they, big business, really only have our interests at heart.



Last time I saw this was when Advance Pitstop ran an advert in 2005 entitled “Shopping Around Leaves me Exhausted”, trying to give the same discouraging tone towards shopping around. And even back then, I was able to find that shopping around only amongst their own outlets, I could get hugely varying prices.

As consumers, we have to stick to our guns and play these companies at their own game. We should be ringing up Aviva, getting the 10% discount offer, and then using that price to try to get another better offer from another company, or another broker.

Get at least 5 car insurance quotes before buying or renewing. If Aviva are still cheaper after that, go with them. But I’d be surprised. If they were going to be cheaper anyway, they wouldn’t need to resort to this crass type of advertising.


Shop around, even amongst outlets of the same chain

I had to laugh when I read this in todays Sunday Independent, in an article entitled “Prepare for an exodus of shoppers going North“. I’ll get back to the main point of the article later. Back to the cause of my amusement:

A number of multi-store chains this week also admitted to charging different prices for the same good in different stores. They put the blame down to higher operating costs in some stores. However, the Government and the NCA have told consumers to be vigilant and to “shop around”.

Well duh!!! Back in April 2005, here’s what we in Value Ireland had to say in a piece of research we did on outlets of Advance Pitstop (the article is available here):

Lesson Learned? It’s still better to shop around, despite what companies are telling us to do in their advertising. We’ve even shown that it’s worth your while shopping around different outlets of the same businesses – not necessarily something that would be immediately obvious.


Most popular article on Value Ireland website

It’s quite amazing, but for over two years, we’ve had this article on the Value Ireland website where we did a bit of research following an Advance Pitstop advert where they told consumers not to bother shopping around – that they provided the best value.

We shopped around for some tyres among only Advance Pitstop outlets around Dublin and down the country, and found big price differences even amongst their own outlets. And some of their outlets had their prices beaten by other outlets like Kwik Fit and Fast Fit.

So, shopping around was proven to pay, even among their own outlets. And even now, two years later, it’s one of our most popular articles on the website – and brings a large numbers of visitors to our site.


Powered by WordPress. Designed by WooThemes

hit counter