Tag Archives | hotel occupancy

Irish Hotels? Struggling to survive? How about meeting customers needs?

Instead of doing the same thing that you’ve always done, hoping that eventually things will magically get better again.

There were two articles within 24 hours of each other recently that inspired this particular rant. The first was from Twenty Major in his “Tourism Suggestions” blog post. Straight out, he touches on a subject I wrote about here some time ago – the misguided focusing of tourism people on the so called “tourism tax” as the reason why people aren’t coming to Ireland:

So fewer people are coming to Ireland. Numbers are 25% down apparently and tourism bosses want the €10 tourist tax scrapped. Which kind of misses the point. That tax is no expensive, it’s everything else.

He goes on to point out how detached from reality many hotels in Ireland are with their “per person sharing” (PPS) room charges. This was highlighted also in a letter to the Irish Independent:

The hotel industry now finds itself in the position of having 10,000 excess hotel rooms to fill. The Irish Hotels Federation is reported as complaining that there is no sign of an upturn in the future.

Neither the federation nor the Irish Tourist Industry Confederation seem to have appreciated that the general hotel policy of quoting rooms at ‘Per Person Sharing’ (PPS) is short-sighted.

There are many single people who would jump at the chance of a hotel holiday but who are put off by the letters PPS.

While that letter writer makes a good point above, their next sentence threw me a bit for a loop, so we’ll move quickly on.

Moreover, there are also couples who prefer not to share a room.

Twenty Major also points out something I’ve been writing about here over the past couple of years – many businesses, though finding things tough – aren’t doing anything different to try to attract new, or extra, business.

Encourage bars and restaurants to offer real value, especially in Dublin. Gone are the days where location = profits. Fuck you and your €15 salad. Buy drinks all afternoon, get a round on the house. Requires a huge cultural change but it’s better than twiddling your thumbs, right?

It seems that some businesses would rather close down than try to encourage new business by trying something different. I’ve written about it before here, but a great innovation by the Insomnia Coffee chain was their breakfast (coffee and a muffin for €3.50) and lunch (coffee and a sandwich for €5) offers.

You only have to look around many other similar type businesses to see how staid their own offerings is to their office working potential customers.

Insomnia even tried another offer (the ill-fated 3 for 2 deal) which very quickly cost them a lot of money and it quickly stopped. But they tried, and went back to their other deals, and more importantly have kept them in place.

You can only admire businesses who try new and different things. And just feel sorry for those that are hoping for their fortunes to turn by doing absolutely nothing – such business don’t deserve our business, in good times or in bad times.

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Days Hotel Galway offering some value for money?

I posted last week as a follow up to the publicity about Galway being the most expensive place to stay in a hotel in the country – and that at a time when more than 30% of hotel rooms were left empty during 2007. Then, the next morning, I received this offer in my e-mail – I think it’s because I’d stayed there previously though, and not a direct response to my post.

Nice to see that some businesses are actually working to attract our custom. Seems like pretty good value though (and no, I’m getting nothing for this) – and I can recommend the hotel. Don’t forget to mention the flyer that you got in your e-mail 🙂



Days Hotel Logo New.jpg


Days Hotel Galway City


St.. Patricks Weekend Special

B&B from only €69pps

14th-17th March 3BB2D only €239pps


March Midterm

Midweek B&B only €59pps

3BB2D only €189pps


Easter Weekend Special

3BB2D only €259pps


Please mention this flyer to avail of promotional rates when booking.


Tel: 091 381 200
or Lo-call 1890 329 329


www.dayshotelgalway.com

res@dayshotelgalway.com


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Hotel prices in Galway are most expensive in Ireland

This short article today confirms what I’d suspected even back in August last year. The text is as follows:

Galway is the most expensive city in Ireland for hotel rooms, a survey has found. The hotel price index (HPI) published by website hotels.com revealed that people visiting Galway last year paid an average of €137 for a night in a hotel, a 4 per cent rise on the previous year’s prices.

Such high prices are hardly helping the fact that upwards on one third of Irish hotels were unoccupied during 2007.

My blog post from August last year refers to the Days Hotel in Galway. Here’s an interesting comparison – 2 nights in Galway in March work to €117 per night. The same 2 nights in the Days Hotel in Time Square, New York, cost just €137. Bargain to me – only €20 a night extra to stay in the centre of the most exciting city in the world versus a roadside hotel on the Dublin Road in Galway.

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One third of hotel rooms empty in Ireland

The Irish Times today reported (sub required) that for 2007 one-third of all Irish hotel rooms were empty. According to the article@

Average hotel occupancy throughout Ireland last year was 64 per cent – on an average night one-third of hotel rooms were empty. Only the Dublin (72 per cent) and southwest (66 per cent) regions had average occupancy rates above the national average (see table below).

The article also went on:

DESPITE FLOURISHING domestic tourism, almost half the hotel rooms in the east coast and midlands region remained unoccupied in 2007.New figures from the Irish Hotels Federation reveal that hotels in this area had an average occupancy rate of just 54 per cent last year. The region covers counties Louth, Meath, Westmeath, Longford, north Offaly, Laois, Kildare and Wicklow.

So, for a certain section of the country, over half the hotel rooms were empty for the year 2007. Has anyone noticed any special offers, or consistent advertising to try to get people to use these empty rooms?

I suppose, with the benefit of the tax breaks that these hotel rooms would have received from the Government to be built in the first place, there’s an artificially high break-even point at which it doesn’t become worthwhile for these hotels to fill their rooms at all. Presumably otherwise these hotel proprietors would be trying harder to get our business.

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